Updated: Jan 19
Hello - We have been struggling with the right message to send to our clients and partners.
One more “we’re concerned and cleaning surfaces” message did not seem to be incrementally valuable.
We’re all in uncharted waters and facing this unprecedented situation together. We have an incredible amount of empathy for what you are currently experiencing. As we think about how to continue to help you, we have a few ideas to share:
Stay Relevant to your Audience – Look for ways to put your audience in First Place and address their needs and concerns.
We all have projects that we have put on the back burner – waiting for when things slow down. Now is your time to work on those projects – this could include updating your brand messaging, creating a video, working on your customer database and a photo library.
Social Media will continue to be a mainstay for everybody staying at home during this time. And it’s something that you can work on and improve in the background. Make sure all your information is current and look for ways to enhance your social profiles. Upload pertinent content that keeps you and your brand top of mind, but also speaks to the needs of your audience.
Many of you are busy looking outward for ways to help our community, including employees and customers who are being affected by this virus. Whether it’s with your resources, technology, or skillset, what can you contribute during this stressful time? And remember each other as B2B partners, helping one another navigate is paramount.
While we are working from home at least until April 15, we are available to help you with all the above or any other needs you may have. We recognize that our relationship will change as we work our way through this event and that everyone is under pressure. We will do our best to support your needs. We will create and implement a Chelsea campaign to keep all of you top-of-mind and relevant to our community and visitors.
We look forward to hearing from you and sincerely want to do our best to help make a difference. Remember “we are all better off when we are all better off”.
And please follow us on Facebook where we will be posting resources to help small businesses during this time.www.facebook.com/DandBMarketingChelsea
Doris & Bridget
The comeback is always stronger than the setback