Updated: Jan 19, 2021
We're a month into 2019 and (if you're like us), the days, weeks and months are filling up fast. Before day-to-day tasks take over, now is the time to step back and create the structure of your annual marketing calendar.
Seeing a visual representation of you deadlines, plans or commitments on a calendar - all in one place - helps you to see the "big picture" of your month or year with ease. This also allows you to see which weeks are going to be super busy and assists in keeping track of your workload.
Below are 10 elements to include in your 12-18 month marketing calendar.
1) Monthly or quarterly themes that tie to your business goals
2) Industry events that impact your business: conferences, seasonal product shifts, manufacturer advertising campaigns, etc.
3) Regional and community events
4) Media publication calendars and deadlines
5) Advertising Campaigns
6) Social media schedule
7) Email marketing campaigns
8) Point of Purchase displays or signage efforts
9) Marketing collateral
10) Public Relations plans
Doing this will help to build the foundation to create messaging that centers around your target market and ensures that you are promoting during the key times that prospective customers are looking for what you offer.
Keep in mind, your calendar is flexible and you can make adjustments as needed. Monthly, track key metrics to make sure the dial is turning in the right direction. The ultimate purpose of your marketing calendar is to ensure you reach your business goals.
Tip: Track your business
Use your calendar to chart the selling cycle and seasonality of the products and or services that you offer. Doing this will help to build the foundation to create messaging that centers around your target market and ensures that you are promoting during the key times that prospective customers are looking for what you offer.
D&B Strategic Marketing can support your business through all stages of your marketing planning. Our goal is to empower clients with the tools needed to implement their strategic marketing plan to achieve their business goals. For a free one hour consultation, email Doris at Doris@DandBmarketing.com or Bridget at firstname.lastname@example.org.