We will conduct an Audit of your current marketing program and collateral to develop a baseline, and to inform the go-forward recommendations and metrics. The Audit is designed to be monitored monthly, always looking to a 12-18 month horizon.
Develop metrics to align with goals and objectives
Target Audience / Demographics
Identify network and potential collaborators
Recommendations for marketing platforms
Website review - focus on enduser experience
Search Engine Optimizations (SEO) audit
Evaluate current Brand Image (logo and voice)
Develop Brand Image guidelines that promote consistent, scalable brand identity and messaging. These guidelines will be for all marketing and advertising materials, print and digital and include:
Brand Board Guidelines to protect the image and values of the brand, ensure consistent style and quality of presentation
Logo and its usage
Typography - Fonts
Color system and brand board
Brand Voice Strategy – Develop brand story and how it is relevant in today's world. Expand on your history - what have you done and how have you done it?
Narrative and “Big Idea” (tagline or elevator speech) to be used in concert with all media platforms.
Scheduling & Posting
Ad Buys - Digital & Print
Distribution & Placement
Enhance & Refresh
Create an overarching marketing plan
Digital & Print Platforms
TAILORED MONTHLY SUPPORT
Implementation of marketing components ranging from detailed execution to oversight and calendar management.