D&B Strategic Marketing

• We will conduct an Audit of your current marketing program and collateral to develop a baseline, and to inform the go-forward recommendations and metrics. The Audit is designed to be monitored monthly, always looking to a 12-18 month horizon. 

• Develop metrics to align with goals and objectives​

• Market research

• Target Audience / Demographics

• Identify network and potential collaborators

• Recommendations for marketing platforms

• Website review - focus on enduser experience

• Search Engine Optimizations (SEO) audit 

• Evaluate current Brand Image (logo and voice)

• Hashtag template

• Develop Brand Image guidelines that promote consistent, scalable brand identity and messaging. These guidelines will be for all marketing and advertising materials, print and digital and include: 

• Brand Board Guidelines to protect the image and values of the brand, ensure consistent style and quality of presentation

  • Logo and its usage 

  • Typography - Fonts

  • Color system and brand board

• Brand Voice Strategy – Develop brand story and how it is relevant in today's world.  Expand on your history - what have you done and how have you done it? 

• Narrative and “Big Idea” (tagline or elevator speech) to be used in concert with all media platforms.​

• Content Curation 

• Graphic Design

• Scheduling & Posting

• Ad Buys - Digital & Print

• Graphic Design

• Content Curation

• Distribution & Placement

• Development

• Enhance & Refresh

• E-Commerce Solutions

• SEO 

• Create an overarching marketing plan 

• Calendar

• Themes

• Budget  

• Schedule

• Digital & Print Platforms

• Metrics 

​Implementation of marketing components ranging from detailed execution to oversight and calendar management.