Last month we talked about the Best Social Media Posts and shared a statistic that is also relevant for Brand Image - that people spend more time on social media than any other task, estimated time on social media is 6 years and 8 months - Yikes! That is a lot of screen time making your Brand Image even more important.
"Pleasing Everyone is the Shortcut to Beige" - Carolyn Sewell
Nobody likes design-by-committee, except maybe the committee. Trying to please every committee member is guaranteed to produce a boring design and an unhappy (and exhausted) designer. The end result is a plain pair of khakis. Nothing offensive, but nothing interesting either. A forgettable piece of beige.
There are two critical components to Brand Image - your graphic design, or logo and related imagery, and your voice - your story! Together they convey in pictures and words, who you are. We found "Marketing wisdom - 10 Colors that increase sales and why" - Brian Morris, insightful and inspirational. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases. The following list of 10 colors that increases sales, along with the specific emotions they evoke. Here we go!!
1. Red - The color of power. It gets people’s attention and it holds it, which is why it’s the most popular color for marketing. Just don’t overdo it!
2. Blue - When you want to be viewed as trustworthy and cool, blue is the color for you. Mix blue with complimentary colors for best results.
3. Pink/Magenta - Vying for the attention of a young female demographic? You can’t go wrong with pink. It’s fun, frilly, and totally female.
4. Yellow - A powerful color, but it is also the most dangerous hue. Use yellow to command your audience’s attention, and let them know you’re confident in your abilities.
5. Green - A versatile color. It is warm and inviting, lending customers a pleasing feeling. Second, it denotes health, environment, and goodwill. Finally, green is the color of money, so it creates thoughts of wealth.
6. Purple - The color of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials.
7. Gold - Likewise elegant and prestigious, but adds an element of power purple can’t match. In combination with purple or green, gold is a powerful color that symbolizes wealth and pedigree.
8. Orange - Is energy with powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.
9. Brown - An earthy tone, known as a comfort color, lending relaxation to customers.
10. Black - another highly versatile color. It can be modern or traditional, exciting or relaxing. Used as a contrasting color, black most often adds drama to whatever mood you want to cast. Find more information about color psychology in marketing at this link Stay tuned for the Story half of Brand Image in the next newsletter!