The Best Social Media Posts

Photo Courtesy Burrill Strong

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Over the years, we have hosted Instagram workshops covering topics such as growing your audience, understanding social media content formats, and leveraging video to increase engagement. We have shared practical ideas, strategies, and tools to help businesses create more effective and engaging social media content, and we look forward to offering similar educational opportunities again in the future.

We continue to be amazed by how much time people spend on social media. Recent studies estimate that the average person spends more than 18 hours per week on social platforms, making it one of the most common daily activities worldwide. Yikes! That is a lot of screen time.

With so much attention focused on social media, creating content that captures attention and encourages engagement is more important than ever. The most effective social media posts are authentic, visually appealing, informative, and relevant to your audience. Whether you are sharing behind-the-scenes moments, customer stories, educational tips, or short-form video, quality content helps build connections and keeps your audience coming back for more.

If you are interested in signing up for one of our workshops, please visit our Workshops page on our website!

When we talk about The Best Social Media Posts, several components come to mind for creating thoughtful social media engagement. The top two include writing a compelling biography and consistently displaying your brand personality.

1) A Compelling Bio Includes:

• The use of keywords people search for

• Your website link

• Your contact details

• Archive stories topics

• Emojis - when appropriate

An excellent example of a bio noted below from Ballet Chelsea’s Instagram Profile -

2) Your Brand Personality

• Should have a curated grid

• Use consistent colors & fonts

• Consider the types of posts, i.e., informative, emotive, and action-oriented

• Be mindful of the tone - your voice

Examples of strong brand personality grids-

And to create the best social media posts, you need to switch up your delivery formats to stay current and relevant. Using a combination of Instagram delivery platforms will expand your reach and keep your audience engaged. In the workshop, we covered the following platforms:

• Posts

• Stories

• Reels

• Carousels

• Ads

• Instagram Live

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Why Video Matters

There are many video marketing statistics available, but some of the most compelling trends include:

• 63% of consumers prefer to watch a short video when learning about a product or service. (Source: Wyzowl)

• Video accounts for approximately 82% of all internet traffic worldwide, making it the dominant form of online content. (Source: SundaySky)

• 62% of consumers prefer to watch video content on a smartphone, reinforcing the importance of mobile-friendly video. (Source: Lemonlight)

• 89% of consumers say they want to see more video content from brands. (Source: DemandSage)

• Two-thirds of consumers find short-form video to be the most engaging type of content online. (Source: SundaySky)

These trends create a compelling case for incorporating video into your social media strategy. Whether it's a quick behind-the-scenes clip, customer testimonial, product demonstration, or event highlight, video consistently captures attention, drives engagement, and helps your message stand out in increasingly crowded social feeds.

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Think of Social Media as a means to an end, not an end in itself, and develop an integrated plan.

D&B