Brand Image

People spend a significant amount of their daily lives on social media. Recent global data shows the average online adult spends about 18 hours and 36 minutes each week scrolling social and video feeds. Yikes.

That is a lot of screen time, and it means your brand image matters more than ever. Every post, photo, caption, and interaction shapes how people see your business. A strong, consistent social media presence helps your brand stay recognizable, relevant, and trusted.

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"Pleasing Everyone is the Shortcut to Beige" - Carolyn Sewell

Nobody likes design-by-committee, except maybe the committee. Trying to please every committee member is guaranteed to produce a boring design and an unhappy (and exhausted) designer. The end result is a plain pair of khakis. Nothing offensive, but nothing interesting either. A forgettable piece of beige.

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Brand Image

There are two critical components to Brand Image - your graphic design, or logo and related imagery, and your voice - your story! Together, they convey in pictures and words who you are. We found "Marketing wisdom - 10 Colors that increase sales and why" - Brian Morris, insightful and inspirational. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases. The following list of 10 colors that increase sales, along with the specific emotions they evoke. Here we go!!

1. Red - The color of power. It gets people’s attention, and it holds it, which is why it’s the most popular color for marketing. Just don’t overdo it!

2. Blue - When you want to be viewed as trustworthy and cool, blue is the color for you. Mix blue with complementary colors for the best results.

3. Pink/Magenta - Vying for the attention of a young female demographic? You can’t go wrong with pink. It’s fun, frilly, and totally female.

4. Yellow - A powerful color, but it is also the most dangerous hue. Use yellow to command your audience’s attention, and let them know you’re confident in your abilities.

5. Green - A versatile color. It is warm and inviting, lending customers a pleasing feeling. Second, it denotes health, environment, and goodwill. Finally, green is the color of money, so it creates thoughts of wealth.

6. Purple - The color of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials.

7. Gold - Likewise elegant and prestigious, but adds an element of power purple can’t match. In combination with purple or green, gold is a powerful color that symbolizes wealth and pedigree.

8. Orange - Is energy with powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.

9. Brown - An earthy tone, known as a comfort color, lending relaxation to customers.

10. Black - another highly versatile color. It can be modern or traditional, exciting or relaxing. Used as a contrasting color, black most often adds drama to whatever mood you want to cast.

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